Others watching Patriots' retail center

[0:00] ..." This is -- solely in the double BBC newsroom NFL teams across the country are keeping a very close liable retailing concept as to what stadium. The Kraft family is launching patriot place in Foxboro but the television a high end stores restaurants and other attractions. Victory -- general manager Brian -- tells me other team owners"...

[0:53] ..." is which is now opening outside these just outside the steps of Gillette Stadium. And the self retail which is a big box format the and a large format retailers especially bass pro shop over 150000"...

[3:06] ..." the retailers so we hear Arab hostile. And Hollister in the new Reebok concept Stewart that this did they do very well every -- more traffic more people finding us. And it just he revealed"...

[0:00]" This is -- solely in the double BBC newsroom NFL teams across the country are keeping a very close liable retailing concept as to what stadium. The Kraft family is launching patriot place in Foxboro but the television a high end stores restaurants and other attractions. Victory -- general manager Brian -- tells me other team owners are taking notice."

[0:21]" Tell me about the concept how this concept is developed now as we get close to devote to the grand opening. Related concept really developed out of the B. When the stadium was completed in 2002. At the craft realized that they had quite an asset in -- land around to a stadium in utilizing that asset for more than just parking lots that was was where -- was first born. They did a lot of research we did a lot of research traveling around the country to see what would work best in and we felt that the mixed use of -- of open their lifestyles type development which is simply our north -- which is which is now opening outside these just outside the steps of Gillette Stadium. And the self retail which is a big box format the and a large format retailers especially bass pro shop over 150000 square feet down an -- south retail so that combination. What is what we felt really would work well here and and so far with the -- being opened since November has done very very well. Now tell me about the reaction you've -- from if you had -- had a reaction from other teams taking a look at this because this could really change. The makeup of NFL stadiums across the country. Well we we do know that that they're paying very close attention we're doing here there are some station as some stadiums that are that are being built now that are looking at 888 retail component. Look of course this is the first one to do it so there's a lot of attention be paid this those certainly when teams come in here for games during the season will be a lot of tourism sure of -- place. -- just to see how we've done it how how successful we are are witted and I'm sure something you can sit down -- it only it only makes sense it's -- parking lots don't generate the revenue and don't generate the the experience that I think it's now part of the landscape was professional sports was that the motivation to begin with looking at a parking lot saying how we feel the -- More often. Well I think it says it was a combination of things for the crafts I mean they're here every day this is where they work they they consider this a destination and of itself. But to -- created this as a destination every single day of the year is really their goal in the from the of the various types of retail and entertainment we have here. Right up until due to the Hall of Fame which is really can be attributed to football. In New England you know this is where they wanted to create something very special for people to come down -- day in day out. As the stores and the attractions open one of some of the first reports. Well the first person in general manager everything's going very well we are very very happy with some of the that their food restaurants have opened early red Robin restaurant which. Open it was a very first open and our new north senator is now breaking all records as the number one red Robin in the country. This CBS -- restaurant is that is done very well on this soft opening for a couple weeks the -- Game the other night they were packed out prior to -- its game against the Eagles. I've -- obvious is doing very well the retailers so we hear Arab hostile. And Hollister in the new Reebok concept Stewart that this did they do very well every -- more traffic more people finding us. And it just he revealed certainly continue and -- retailer has done very well again since opening last November. Traffic down there has been extraordinary."