WBZ's Parent Report with Doug Cope

Marketing

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Play from 0:00[0:00] ..." Yeah. -- the Federal Trade Commission finds 44 major food and beverage marketers in the US spent one point six billion dollars in 2006. To promote their products"...

Play from 0:35[0:35] ..." The report stems from lawmakers growing concerns about children's increasing health problems such as obesity. When they eat foods that are unhealthy choices out."...

Play from 0:48[0:48] ..." the IP did great for kids that didn't skyrocketing. As with the obesity rate in those two things go hand."...

Play from 0:00[0:00]" Yeah. -- the Federal Trade Commission finds 44 major food and beverage marketers in the US spent one point six billion dollars in 2006. To promote their products to children and adolescents. Mary angled director of advertising practices at the FTC released the findings for young kids."

Play from 0:21[0:21]" For children under twelve the top. Marketing categories -- fast food and snack foods."

Play from 0:27[0:27]" And teenagers were also targeted."

Play from 0:29[0:29]" Think he's the top categories -- carbonated beverages passage can -- noncarbonated beverages."

Play from 0:35[0:35]" The report stems from lawmakers growing concerns about children's increasing health problems such as obesity. When they eat foods that are unhealthy choices out."

Play from 0:45[0:45]" Family get educated it is the concern you know the IP did great for kids that didn't skyrocketing. As with the obesity rate in those two things go hand."

Play from 0:55[0:55]" That's Barbara -- an ad critic for ad week media who says advertising to kids even to the very young can be effective."

Play from 1:03[1:03]" These companies have built you know and then industries getting these kids as young as one and a half per kill. You know before they can read them before they can identify anything else they can identified. The logo of the fact that there killed and so it and to block them."

Play from 1:20[1:20]" But -- says some companies aren't trying to change what they're selling for the better."

Play from 1:25[1:25]" They're trying to make their food healthier they're putting in less sugar they're trying to put more nutrients and and I think if there's a demand for -- they will keep changing recipes and they will keep changing what they're selling."

Play from 1:39[1:39]" For more information on parenting log onto our website at wbz1030.com. And click on on the air. With his parent report I -- cope WBZ news radio 1030."

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