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[0:02] ..." he is a professor at the BU College of Communications. Professor. The Boston Globe is now officially off the market apparently aid to change of fortunes for the New York Times corporation. Big deal I guess over -- Morrissey boulevard this morning."...
[0:24] ..." New York Times. -- all sorts of cost cutting measures through the Boston Globe. They're not in the give them back but they also decided not to sell the globe at a fire sale price."...
[0:44] ..." threatening and there was also action this was not just all talked the New York Times. Did all sorts of very strong cuts jobs wages benefits lifetime guarantees. He did this to make the globe -- more viable product. And now they decided why should we sell it for pennies on the dollar they bought it for over a billion dollars and there was talk of selling it for in the neighborhood of 35 million. Now the New York Times is seen it might as well hold on to the property."...
[1:18] ..." stories do you do you see a leaner machine over at the Boston Globe and doesn't affect his product."...
[1:28] ..." many of the stories come from the Associated Press they come from the New York Times. The LA times the Washington Post. What's happened is the Boston Globe has done what many other newspapers have done. They've cutback and her own reporters and what they're doing using resources from other"...
[2:28] ..." On another topic -- same topic but different paper. USA today has been who knocked from its lofty perch as the number one newspaper in the country by The Wall Street Journal what"...
[2:40] ..." You have they can't -- Rupert Murdoch he is very crafty. As an owner. As a publisher The Wall Street Journal has become even more popular more powerful. They have a very successful online presence there one of the very few media. That charge people to actually read it online. And Murdoch has been very smart and now The Wall Street Journal is the number one newspaper in America."...
[3:14] ..." product a product that has unique content usable content. And that's what Murdoch has done with The Wall Street Journal and that's what every newspaper or any other news outlet pass to do. It have"...
[0:00]" And we're talking with professor Tobe Berkowitz he is a professor at the BU College of Communications. Professor. The Boston Globe is now officially off the market apparently aid to change of fortunes for the New York Times corporation. Big deal I guess over -- Morrissey boulevard this morning."
[0:17]" Well happy days are here again over -- Morrissey boulevard but -- sort of tempered the joy because realistic -- in New York Times. -- all sorts of cost cutting measures through the Boston Globe. They're not in the give them back but they also decided not to sell the globe at a fire sale price."
[0:36]" Do you think -- was this a lot of talk a lot of threatening talk to get the union to come over to it's not."
[0:43]" Well it what threatening and there was also action this was not just all talked the New York Times. Did all sorts of very strong cuts jobs wages benefits lifetime guarantees. He did this to make the globe -- more viable product. And now they decided why should we sell it for pennies on the dollar they bought it for over a billion dollars and there was talk of selling it for in the neighborhood of 35 million. Now the New York Times is seen it might as well hold on to the property."
[1:12]" When you pick up that paper every day do you see the cost -- the air in the text or in the stories do you do you see a leaner machine over at the Boston Globe and doesn't affect his product."
[1:24]" Cuts have certainly affected the product if you look carefully at the globe many of the stories come from the Associated Press they come from the New York Times. The LA times the Washington Post. What's happened is the Boston Globe has done what many other newspapers have done. They've cutback and her own reporters and what they're doing using resources from other newspapers as well as using resources from within their paper."
[1:49]" Bigger question I guess some professor would be what is the future of newspapers in general this is a question -- vast many times before but -- what had to happen at the globe to survive what's ahead."
[2:00]" I think what's ahead is news papers are gonna have to get smarter they're gonna have to go more -- on the line into social media. In two -- technology. They're gonna have to. To start moving away from a printed product which is very expensive and we've seen that new readers the younger readers just aren't very enthralled with the paper product. What they still -- is journalism reporting commentary but they're gonna have to move this into other formats."
[2:28]" On another topic -- same topic but different paper. USA today has been who knocked from its lofty perch as the number one newspaper in the country by The Wall Street Journal what do you make of that."
[2:40]" You have they can't -- Rupert Murdoch he is very crafty. As an owner. As a publisher The Wall Street Journal has become even more popular more powerful. They have a very successful online presence there one of the very few media. That charge people to actually read it online. And Murdoch has been very smart and now The Wall Street Journal is the number one newspaper in America."
[3:05]" And how do you grow subscribers in this day and -- it's amazing."
[3:10]" You can grow subscribers if you have a very valuable product a product that has unique content usable content. And that's what Murdoch has done with The Wall Street Journal and that's what every newspaper or any other news outlet pass to do. It have to provide what people want in a way that they wanna get it."
[3:29]" Which is a not catch 22 on the way going right back to the globe with their cutting staff. And if the product is suffering. Do the readers go way."
[3:39]" It is catch 22 but smart entrepreneur -- publishers. Producers have always figured out a way. To make money to come up with the heat wave that people wanna consume news information and entertainment. Someone's gonna do it and that person can get very rich."













