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[0:00] ..." This is Lisa Meyer and the WBZ news or we're talking did John -- consulates and auto industry analysts at global insight in Lexington. About the board meeting that brand new board has held a brand new GM. Talking about moving some vehicles up four introduction into the market and enhancing others."...
[0:51] ..." don't know exactly what got pushed ahead but a lot of hundred GM products that are coming really exciting the faster you can get a new product on the market. The more vehicles -- You know an example of something that's already on the -- Markets in -- equinox which came out literally weeks ago is such a significant improvement over the vehicle and it replaced as sales are just gone through the roof it's seemed to meet the sales were up like 160%. GM is kind of undergoing. -- metamorphosis. Under Bob watts with these exciting. Consumer centric new products."...
[1:54] ..." Yeah but the Balkans war then then just to products -- GM of all reaffirms GM's technology capabilities. You know GM has always throughout its history that one of the technology leaders of the industry they are still that but common knowledge on the street doesn't go along with that. Common knowledge on the street gives adults -- companies like. Toyota Honda and BMW GM can hold its own against those of the average person doesn't understand that a vehicle like that all helps bring that says"...
[2:38] ..." Oh absolutely. You know for the vault and across General Motors they've taken Bob -- who was head of product he retired earlier this year -- 77 years old they brought him back he's now had a product as well as all marketing and communications. For General Motors and he's turning the advertising industry upside down there are many disgruntled people and that in the -- agencies that Serb General Motors right now. But he feels that GM advertising has been in effective that they have a very important message to get out there much. They are much different company"...
[0:00]" This is Lisa Meyer and the WBZ news or we're talking did John -- consulates and auto industry analysts at global insight in Lexington. About the board meeting that brand new board has held a brand new GM. Talking about moving some vehicles up four introduction into the market and enhancing others."
[0:19]" The most important thing that came out of that meeting was that they have decided or at least were pushed to decide by the new chairman mr. Whitaker that they're gonna go from market ship that to do anything else is crazy and in fact they did decide to advance the on the sale date of several key upcoming models by at least several months to try to you know grab as much marketshare as they possibly can."
[0:46]" Why would these. Vehicles I guess further that goal."
[0:49]" They have some really neat stuff coming I don't know exactly what got pushed ahead but a lot of hundred GM products that are coming really exciting the faster you can get a new product on the market. The more vehicles -- You know an example of something that's already on the -- Markets in -- equinox which came out literally weeks ago is such a significant improvement over the vehicle and it replaced as sales are just gone through the roof it's seemed to meet the sales were up like 160%. GM is kind of undergoing. -- metamorphosis. Under Bob watts with these exciting. Consumer centric new products."
[1:28]" And I would assume that the that the increases in sales on the equinox and and the excitement that's being generated is completely separate from the cash for -- right."
[1:36]" Absolutely the cash for -- mainly was selling small compact and subcompact sedans that had very little sticker prices the equinox systems and expensive vehicle but it's you know in the twenties."
[1:48]" As I understand they've also decided to go ahead with the Chevy Volt which I guess -- at best would be in niche car right."
[1:54]" Yeah but the Balkans war then then just to products -- GM of all reaffirms GM's technology capabilities. You know GM has always throughout its history that one of the technology leaders of the industry they are still that but common knowledge on the street doesn't go along with that. Common knowledge on the street gives adults -- companies like. Toyota Honda and BMW GM can hold its own against those of the average person doesn't understand that a vehicle like that all helps bring that says spotlights of the people truly do understand."
[2:30]" I would assume that there will be an increased emphasis on marketing on advertising. Odd -- and also creating -- good word of mouth as well right."
[2:38]" Oh absolutely. You know for the vault and across General Motors they've taken Bob -- who was head of product he retired earlier this year -- 77 years old they brought him back he's now had a product as well as all marketing and communications. For General Motors and he's turning the advertising industry upside down there are many disgruntled people and that in the -- agencies that Serb General Motors right now. But he feels that GM advertising has been in effective that they have a very important message to get out there much. They are much different company than most consumers believe and he's got to get that message out. And got to turn in the advertising business upside down doing it."
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