Ernie Boch, Jr. helping raise money for Berklee College of Music

[0:00]" Tell -- what attracted you to take part in this executive session concerts yours."

[0:05]" Roger Brown the president of -- told me that he was thinking of having this series. And the second he -- I said well you know off by qualify I'd love to apply."

[0:14]" And the whole idea is what to educate corporate executives about the arts and."

[0:20]" Well I think it what it is is Berkeley opened up the new cafe cafe 939 on -- history. And you know they want they want to get people there. And there's a surprising amount guys like me they have companies to have bad. So we dated a little investigation has found out there were quite if you do and now they're going to do a series on."

[0:43]" Okay so this is not just attracting CEOs to come in to hear the music. It's attracting CEOs that may play lead guitar."

[0:50]" Yeah or you know play and a bad you know in this particular gig -- which is very good fresh it's because it's -- the night before we open up to be became more open to BB king at hand over performing arts center in Worcester the next night."

[1:04]" And also I would imagine they that the whole -- is to help Berkley and itself financial future."

[1:11]" Oh absolutely get these guys and they haven't to have a couple box that he would gone on and in the private lack of systematic."

[1:20]" I would think so so be prepared would also imagine it's a way of opening a whole new generation to what you do."

[1:26]" Yes yes that that helps and also you know my foundation music drives us -- you you know that the -- involved with that it's it's it's a great synergy across the board a business of music keeps its fantastic."

[1:38]" Tell me about the foundation what is the -- with a foundation and how is a growth."

[1:42]" Well -- he keeps music drives as you can take a look at it take a look at it add music guys just dot org. And it is dedicated to bringing music to the public and private structure. All ages you know it's very very wide parameters actually the he started -- because these are you familiar with VH one's sure the music of course well John Sykes who who I was the lucky enough to -- a lunch one on one man commit myself he he'd developed he invented it. And I met him for the first time and I told my kid I -- China I'd love what you're doing the police. A policeman bite me he had -- New England -- be the representative from knowing how raise more by the bottle I want to be involved. In it was a great -- great lunch and then after that I never heard problem. I -- chased him for a year psychic you know somethin' back -- I start my own foundation am going to do better job."

[2:39]" Now you're offering supports for young musicians."

[2:43]" Yeah young musicians all musicians bringing music to the public and private sector we've gotten scholarships with put music in schools and put teachers in schools. We've we've we've given money to there's that this had banned. From New England Conservatory that found some pieces from from our from a composer than -- than had been placated twenties. We funded a concert we got past teams in Cambridge doesn't. Great great educational program for the kids we've. With funded that schools in Boston if you go on the web site -- music strategist dot org you can -- the work -- or excuse me you're interested in applying for -- please apply for credit. Music got to start --"

[3:25]" You know I don't have to convince you but obviously live music is so important and with so much media. It seems that like music is struggling in many areas."

[3:34]" It is an -- tightened their cutting it in the schools. And music you know it means to drive this is about to make rock stars weird to bring music to the public instead. Did did did do music at a young age and learn music at a young age -- more communicated they played better with others feel less violent they do better in math it's proven that music -- Great great things for development. Every culture has music is not a culture Altria that does not have -- from the beginning of time from from when men. Probably didn't even stand -- it was music"